Money Man is an artist of the future. First, he built a loyal community online. Then, he dropped his new track on Nebula first, bringing his crowd closer than ever and allowing them to share profits when his track was streamed. Here’s the inside story of how he sold out in an hour.
How it started: Meeting Money Man at the Empire Recording Studio
This is how Money Man created the most successful sellout in music royalties to his fans since we began.
The unmistakable black facade of our partner EMPIRE’s recording studio in San Francisco played host to the deal that was struck to solidify Money Man’s status as a truly pioneering music giant, and a master of rallying his community to create a moment worth investing in.
After CEO Ghazi and Yamen Hawit, founding member of Nebula, thrashed out a deal to unleash the value of Money Man’s music, he began laying the foundations and paving the way to one of Web 3’s fastest-selling music drops – proof that when you build a lively community, you don’t just get to ride the high of streams and social shares – you can extract monetary value too. When Money Man dropped on Nebula, he showed just how vital it is for artists to value their audiences. When artists value their audiences, audiences invest in their music.
The Day Before the Drop of ‘Drums’ by Money Man ft. Babyface Ray
Fuad Hawit, Nebula’s co-founder, visits Money Man’s hotel in Austin, Texas to meet in person and celebrate him joining Nebula. When Money Man talks, his audience listens: that’s the key to the success of his drop on Nebula.
He knew he had to mobilize his audience. So he took enthusiastically to Instagram, a platform he’s no stranger to. By consistently having one-on-one conversations with his fans across his social platforms, he’s able to start, sway and own conversations. That’s how he was able to use his audience to catapult his music royalty investment offering to success, and adding his stamp to the new music economy – one where anyone can own a slice of the pie, commit to his legacy, and even hand over their investment to future generations.
The Drop: 1-hr Sell Out Time
After pre-agreeing a drop time with Nebula’s music uploader, Money Man could have easily sat back and relaxed. But he didn’t – he once again mobilized the audience he curated, knowing that they help him hold the keys to success. After going live to his fans at 12pm, announcing his Nebula drop “Drums”, he blinked, and by 1pm, the drop had completely sold out of all 25,000 tokens. In fact, if you ever doubted his ability to build a movement, you only had to look to our DMs: fans were already asking for more. Read more about Turn fans into business partners.
After The Drop: Money Man Performs at SXSW
At SXSW, Nebula and EMPIRE hosted a roster of rappers including Lil Yee, Conway The Machine, the inimitable Sauce Walka and the man himself, Money Man. High from selling out his Nebula drop, the energy was at its peak, and the success of the day could be felt in the room: hundreds of smiling faces, Nebula-branded cubes held high, and an unshakeable excitement for the future. Don’t just watch this space: sign up and join us as we bring music royalty ownership into everyone’s hands.
