If you’re an artist wondering how to break into the music industry, stop wondering. Leverage your network, see your core fans as business partners – and the result will pay dividends.
As an artist, the music industry can feel like a race where the finish line keeps moving: whether it’s a new social platform you need to join, a new fad you need to jump on before it becomes a trend, or a fanbase with an ever-dwindling attention span. The odds can seem stacked against you as the titans of the music industry continue to reign supreme. So what can you do?
Turn fans into business partners
Making music worth listening to is the hardest part, and you’ve likely already done that. But how do you get people to listen? Even though no one likes to say it, your fans are really your customers, and attention is the currency. Why would we say that? Because when you start to think of fans as your business partners, it doesn’t have to be so complicated.
With creativity at its heart, the music industry should have always been about cooperation, not competition. When your fans co-own your music and become business partners, you don’t have to re-establish a relationship with them every time you release music, because they’re already right there cheering you on from the side. This changes the game to stack the odds in both of your favor – by creating more loyalty and trust on both sides. For example: Money Man sold 25’000 tokens in one hour after announcing the drop to his followers.
Fans as co-owners and investor of music
When you allow your fans to become co-owners, they become co-earners too: so they are rooting for you the whole way. And that means you both can get back to what really matters; the true heart and soul of the music industry – creating and listening.
By turning your network of fans into a support system of partners, it doesn’t just validate your creative experience. The true power of Web 3 is in celebrating the abundance of untapped creativity that the digital world brings. It offers exciting new opportunities and brings voices to the forefront who would never have the opportunity before. It doesn’t have to be such a competitive industry if everyone is being heard. So forget the finish line completely – you’re not racing for it anymore!
Read our article about 3 ways to earn money with music royalties.